Why is UX important?

UX can make the difference between a successful company and a failed product. It doesn't matter what revolutionary innovation lies beneath the platform or product if users cannot unleash this potential. The UI UX development services process enhances all the benefits of the product, allowing even users with little experience to benefit from the innovation.

Furthermore, UX allows companies to present their products to potential partners and investors in the best possible way. Stakeholders most likely do not have time to search for product functionality and look for hidden features. All best-selling features should be accessible within a click distance.

“If UX is the experience a user has while interacting with your product, then UX Design is, by definition, the process by which we determine what that experience will be. UX design always happens. Whether intentional or not, someone makes the decisions about how the human and the product will interact. Good UX design happens when we make these decisions in a way that understands and meets the needs of both our users and our business." Laura Klein, author of UX for Lean Startups and Build Better Products

Finally, it is a long-term investment that, if done right, does not have to be constantly redesigned. is an example of such a website: Designed years ago, the website follows these UX patterns for a long time and only makes basic updates.

The UX design process combines multiple aspects of product design and the best user experience. The crucial factors are utility, aesthetics, accessibility, performance, ergonomics, marketing and usability.

Why does usability matter?

Business owners and company managers may have a clear idea of ​​what their company does, but many of them fail to convey the same message to the user. At the end of the day, the potential customer does not understand the company's specialization due to poor website design and content.

“UX Design is an empathy-driven practice designed to solve human and business problems, and remove obstacles and friction from the user's desired goals, in the hopes of delivering delight in the process.”

According to KoMarketing research, more than 46% of users leave the website because they cannot understand what the company does due to poor design and content. Other reasons for closing the page include poor design and navigation, as well as distracting advertising.

Usability not only makes the product easy to use but also plays a key role in conveying the company's message. If a customer can see the purpose of the product or website on the first screen, they will be almost half less likely to leave.

Factors that influence the UI/UX process

To design an efficient product, you need to create a definition of the desired outcome. This means that you must define the qualities that the final product must obtain. Let's take a look at a UX project checklist and see what a business owner should prioritize in executing the project.

7 characteristics of a well-designed product

Findable: Users can easily learn about the product and receive more information. This is usually achieved by cooperating with software catalogs, cross-niche partners, app stores, advertising and social media activity.

Accessible: Downloading an app, registering on the website, completing a purchase in the online store should be easy. Otherwise, users will not complete the action and will abandon the experience.

Useful: Once a user finds a product, the result must satisfy a particularly urgent need. Before starting a product, a business owner must have a clear understanding of the problems that need to be solved.

Usable: The product must be useful, but the experience must also provide satisfaction; This will inspire users to return.

Credible: The product must generate trust and communicate its purpose.

Desirable: A user must have a need to purchase a product that goes beyond rational reasons and is also based on emotions, feelings, and personal values.

Valuable: At the end of the interaction, the product must offer a clear benefit to the user.

So before you start developing the product, you should analyze your idea according to these seven characteristics, striving to maximize each of them. If all of these criteria seem like too much to handle, start with usefulness, usability, and value, and then include additional aspects.