What is UX/UI design and what are the advantages of using it for companies?
Nowadays, people live surrounded by user experiences, involving the analogue and digital worlds. Virtually all products have been developed based on a prior analysis of the way consumers search for information, the perceptions they have and their behaviors. In relation to this, the UI UX design services digital environment has been transformed, providing usability and optimizing design as essential pillars in the field of web development. Therefore, the global demand for professionals with knowledge in the area has increased exponentially in all industries.
What is UX design or user experience?
For Donald Norman , cognitive scientist and specialist in usability engineering, "user experience encompasses all aspects of the end user's interaction with the company, its services and its products ." This means that UX (user experience) is a set of activities aimed at optimizing a product, with the aim of making its use pleasant and effective .
To understand this concept, let's look at a simple example: when a person is faced with two products that are quite similar in terms of their function, how do they choose one over the other? In this case, the user experience (UX) design is crucial, encouraging them to choose one product over the other, enjoying it, repeatedly preferring it, and even recommending it.
What is UI or user interface design?
User interface or UI is a complement to UX, specifically in the presentation, appearance, and interactivity of any product . Therefore, UI design is characterized by being a completely digital practice, which considers all the visual and interactive components of a product's interconnection, containing icons, buttons, typography, spacing, responsive design, and color schemes.
Its main purpose is to visually guide the consumer through the journey of a product interface, creating an intuitive experience that does not require the user to think excessively. UI design conveys the brand's strengths, certifying that the interface design is solid, coherent and aesthetic.
What is the difference between UX design and UI design?
After knowing the concepts of each one, in general terms it can be emphasized that the main difference between UX and UI is that the second is related to the creation of the interface, which could be graphical or developed especially with languages such as CSS, HTML or Javascript. And for its part, UX concentrates on usability, focusing on analysis and social relations.
In specific terms, UX design and UI design differ in:
UI design focuses on the visual part, that is, everything visible to the consumer:
Illustrations, interface colors, buttons and texts.
Typography, specifically: fonts, the use of bold, underline or italics.
Graphic design, specifically: icons, images and shapes that give meaning to the user's actions.
Page design, particularly the number of components in the graphical interface, the spaces between blocks, among others.
Whereas, UX design symbolizes everything that is called the “user experience”, that is, involving:
Understanding user needs.
The structuring of models, scenarios, among others.
The strategy to be applied.
Advantages of implementing UX/UI design in companies
To achieve a successful strategy, the key is to use both types of design, remembering that they complement each other. Among the main advantages of implementing UX/UI design in companies are:
Promoting high value for customers
Thanks to UX/UI design, you can have a well-planned interface, taking into consideration the behavior of the buyer persona , generating greater value for the target audience, who are not always prepared to take immediate action, so this is where the work of UI and UX is essential.
Increased chances of retaining users
For brands that require engagement to achieve success in their project, a good interface with a pleasant user experience is a powerful resource, attracting, retaining and building loyalty in the target audience , generating greater traffic and time spent by users on the website.
Brand consolidation
All those brands that focus on the complete experience that users have on their digital channels achieve a greater reinforcement in the relationship with consumers. In these circumstances, the quality of UI and UX design work is crucial for this.
Increase in conversions
Ensuring an adequate interface design, as well as a complete experience, will certify the return on investment in digital marketing. In addition, at any stage it is possible to continue improving efforts to achieve greater goals.
UX/UI Design and the Marketing Industry
As you can see throughout the content, UX UI design is today an essential part of the marketing world . Increasing the competitive advantages in the companies that implement them, comprehensively addressing the experience provided to customers by acquiring the products or services offered by the brand. The marketing industry continues to expand and deserves more professionals, performing functions, generating innovative ways to connect with the audience, providing them with good service and adequate attention in each of the phases.
Thus, the knowledge offered by UI UX design agency is currently essential for marketing, especially in the digital context. For this reason, marketing professionals must manage this information , which is directly related to the optimization of the user experience. Thus, these professionals will be able to contribute to brands to increase the opportunities for conversions to leads , as well as the increase in the number of sales.