Would you like to know what the main UX and UI design trend is? UX design, linked to the user experience, and UI UX design agency associated with the user interface, although they are two different concepts, are complementary to each other. In this note we will delve into the main trends, highlighting the one that has the greatest inclination in 2023.

As for the user experience, it focuses on establishing the process on the brand's website, so that the customer knows what to do and how they will do it. In this case, all the steps to be followed by the consumer are specified to achieve their final objective, for example, making a purchase or finding the answer to a specific question they have. For its part, the user interface deals with the design of the aesthetics of the website, arranging the visual components so that it is attractive, but at the same time the process that must be followed is understandable to the user.

UX/UI Design Trends

1. Focus on creating useful designs

In some cases, professionals in the field may fall into the temptation of rapidly incorporating design trends into the web portals and digital applications in which they work, for example, an excess of 3D animations or very complex fonts that generally overload the aesthetics. and hinder the navigation process. This is not an effective practice.

The secret is to establish an intuitive website or app design, characterized by usability . The ideal is to achieve a balance between the elements arranged. As well as, achieving a useful design for the various platforms, which offer effective solutions to the problems that consumers seek to solve without difficulties.

2. Accessibility and inclusion

Since 2022, one of the trends that has become more relevant has been accessibility and inclusion. This means that the website or app you work on must be accessible to all people, highlighting its manageability and ease of use. This is not an easy task, since a good part of the websites are not prepared for accessibility.

In order for the website you are working on to be truly accessible and inclusive for all people, it is necessary to take into account different elements such as: cognitive, visual and auditory difficulties, as well as special needs. At this point you may be wondering, what UX design examples show accessibility? Some of them are: audio transcription or the use of subtitles in videos.

3. Dark mode

Also known as “ dark mode ”, dark mode is a measure that minimizes fatigue from blue light, making it much more friendly to consumers who have a visual disability, in addition, it reduces battery consumption in some Smartphones and adapts to the accessibility trend. Likewise, dark mode accentuates the various components of the UI design, allowing users to choose when they want to use it. Companies like Apple, Android and Instagram already provide users with this innovative alternative.

4. Microinteractions

These are subtle design elements that show the status of a digital product, adding value to it. Its fundamental objective is to provide an immediate and visual response, thus providing a satisfactory and extraordinary moment for consumers. In the context of UX design, the application of microinteractions generates a more understandable and visual experience , favoring the appearance of the product or service offered. Likewise, it increases engagement , prevents possible errors and expresses the value of the brand.

The main UX/UI design trend

Although the trends mentioned above enjoy great popularity and application by companies around the world, there is one trend that is essential in the year 2023. We are referring to Neomorphism.

What is Neomorphism?

This term arises from the mixture of the word "new" and the term " Skeuomorphism ", which was introduced by Steve Jobs to refer to the "usual" appearance that their interfaces had in the initial versions of the iPhone. When talking about Neomorphism, reference is made to a new form of design for the creation of user interfaces in operating systems or other visual elements . It is characterized by providing various shading, light, texture and depth effects, which, together, allow the creation of an elegant and futuristic style in the UI design.

It is a design trend loaded with visual value, being able to transmit a considerable amount of information, but maintaining the cleanliness that characterizes minimalism, without causing confusion. Here the selection of colors is essential, using soft but attractive tones, with the aim of proposing a more pleasant and comfortable navigation.

These are just a few of the current UI UX design services trends. Their importance is based on the fact that they help to maintain the relevance and competitiveness of a brand or product. They are also the result of a constant evolution in the way users interact with technology, which means that following trends can help keep a user interface up to date and relevant to users.