UX for SEO: The complete and essential guide
UX for SEO! It's a strange title, right?
Anyway, don't worry, we are here to help you. So, let's go!
Everyone wants to be at the top of Google search results, but not everyone deserves that, right?
In the old days, SEO was very easy . He stuffed a page with a bunch of keywords, did some “ Black hat SEO ” and Abracadabra! His page was in first place. Wow, it's so simple!
But nowadays, don't relax as Google and other search engines have updated their algorithms.
Search engines take hundreds of factors into account when determining which pages rank highly on search engine results pages (SERPs).
This new reality means that UI UX design services has been incorporated into search engine best practices.
Wait! The above facts do not mean that it is difficult to appear in the top search results.
You just need to follow some essential rules, work on them and pay attention to the crucial factors.
THEN YOU CAN SAY ABRACADABRA! YOUR PAGE RANKS FIRST PLACE
How simple is your site? Do you have high-quality content that allows customers to stay and interact? Is your site secure, fast, and mobile-friendly?
Also, how is the usability of your website? Or do you have any frontend problems?
Additionally, you should ask yourself the following questions:
What would a user expect to find on your page?
Does your page design support your goals?
Do you use the right buttons in the right places?
Is your content well structured and easy to find?
Is your mobile site working well?
Think of the SEO and UX association this way: SEO targets search engines and UX targets your website visitors.
They both share a common goal of providing users with the best experience.
So the concept of UI UX design services for SEO is simple: provide a good user experience => visitors will be happy (stay longer and interact with your site) => Google will give you more trust => your SEO will be better.
Now, let's dig into some details:
**WHAT IS THE USER EXPERIENCE?
**
UX's design is about creating products that provide useful and relevant experiences for users.
In other words, UX means “The Visitor Shouldn't Get Lost.”
Within the UX design, there are some different categories:
1) INTERACTION DESIGN:
A subset of UX design is interaction design (ID).
It is defined as… Yes, you guessed it; user-product interaction: this interaction is intended to be pleasant for the user.
2) VISUAL DESIGN:
In visual design, creators use illustrations, photographs, prints, space, layouts, and colors to enhance the user experience.
For successful visual design, artistic design principles, including balance, space, and contrast, are crucial.
Color, shape, size, and other elements also affect visual design.
3) USER SEARCH:
User search is the last important component of user experience design.
In other words, user research is how companies decide what their customers and users want and need.
Your website needs to solve your core problems, so this is an essential step in determining your users' needs.
Without it, your guesses are just that, guesses.
4) INFORMATION ENGINEERING:
Designers use information structure to organize and classify content so users can find information quickly.
Information architecture used on websites, apps, smartphones, and even in the actual places we go.
Simplicity and discoverability are critical factors in information structure, which is why it is closely related to UX design.
PRINCIPLES OF UX DESIGN
While user experience is subject to new trends and technology, there are some basic principles that remain the same.
Be contextual:
If you want visitors to know exactly where they are in a user's journey, they shouldn't feel lost or exhausted.
Your design is there to guide you along your journey.
Human being:
The user does not enjoy the sensation of interacting with a machine.
You will gain the trust of the end user if your brand personality shows through and can affect them.
Be researchable:
Users don't want to waste time.
Thanks to the successful UX design, your business will be easy to find and navigate.
Be simple:
Consistency and directness will go a long way with users.
You can build relationships with users by providing them with pleasant and comfortable experiences.
Be simple:
Don't use padding, shadows, or unnecessary descriptions, and always explain what you mean.
NOW WHAT IS SEO?
SEO stands for “Search Engine Optimization.”
It is the method of getting traffic from organic, free or natural search results on search engines.
All major search engines like Google and Bing have top search results, where web pages and other types of content such as images, videos, or local listings are displayed and ranked based on what the search engine considers most relevant to users.
As an online marketing approach, SEO reflects how search engines work, search engine algorithms and how they work, what people search for, the actual search terms or keywords typed into search engines, and who is the target audience.
SEO is done because a website will get more guests from a search engine when the website's rankings are higher on the search engine results pages (SERPs) .
WHY IS UX IMPORTANT FOR SEO?
As we said, Google has changed drastically over the years.
The large search engine continually updates its algorithms to ensure that users receive the best possible results.
For example:
Every update made by Google is aimed at providing more user-friendly results.
We've seen changes to SERPs such as tag insights, rich snippets, and algorithm updates that have proven the importance of UX to Google .
HOW DOES UX AFFECT SEO?
User experience is about creating a user-centric experience and improving the way users interact with a site while avoiding confusion.
Good UX allows users to find the information they are looking for quickly and easily.
When users quickly find what they're looking for, they're likely to continue reading and interacting with your content.
That improves the user engagement metrics that Google's algorithm uses to rank websites.
That's why when you focus on creating a good user experience, you'll see improvements in search rankings and traffic.
UX AND SEO SHARE THE SAME OBJECTIVES
User experience is also suitable for SEO as they share common goals .
If you've followed SEO over the last few years, you'll know that it's moved away from ranking just for search terms.
Now, it seeks to provide researchers with information that answers their questions.
That's where UX and SEO start to interact.
They both share the goal of helping users complete their tasks by providing them with relevant information and excellent accessibility.
SEO will direct the person to the content they need, and UX will answer their questions as soon as the user finishes on the web page.
YOU UNDERSTAND, RIGHT?
That was the meaning of UX for SEO.
For now, let's move on to the practical section.
WHAT ARE THE MOST POPULAR AND BASIC UX PRACTICES FOR SEO?
We'll divide our notes into four sections based on your visitors' journey on your site, from the moment they enter to the moment they leave:
First, users will search for your website using some keywords, and he/she will see your title, meta descriptions, and URL.
Secondly, they will be affected by the loading time, security and responsiveness of your website for their devices.
We'll divide our notes into four sections based on your visitors' journey on your site, from the moment they enter to the moment they leave:
First, users will search for your website using some keywords, and he/she will see your title, meta descriptions, and URL.
Secondly, they will be affected by the loading time, security and responsiveness of your website for their devices.
EXTERNAL FACTORS:
Optimization is not just about ranking; It's about getting searchers to click on your site.
All things being equal, the higher you are at the top of the page, the more likely you are to be clicked on.
But wait a minute, it's entirely possible to get more clicks to your site than the competitor who ranks higher than you.
This can be achieved by ensuring that your search listing captures the visitor's attention while using language that encourages them to click on your result instead.
TITLE TAGS:
The title tag (usually) is the clickable link in the search result.
It's short on space (about 70 characters), so use it wisely.
Be sure to use the appropriate language for your search (keywords!) and provide additional relevant information that is likely to attract the researcher's attention as they examine the results.
URL/NAVIGATION TRACKING:
The page URL or breadcrumb follows the title tag.
This provides additional indication to the researcher about the relevance of the result.
If the display URL or breadcrumb doesn't add value or match the searcher's intent, they may choose to ignore your site.
META DESCRIPTIONS:
The meta description follows the URL in the search result.
Here, you are given a little more room to reinforce and expand the title tag message that caught the attention of potential visitors.
It is between 30 and 300 characters, 150 of which are best, at least for the information needed.
Again, write what researchers might find valuable and encourage them to click on your website.
Don't forget to address their needs using their language.
You can test your meta descriptions and titles from here .