The importance of UX/UI design

In this fast-paced world, companies must seek to improve every day and detect new opportunities that can help them develop better customer engagement in their digital products. When starting a new digital project (in its desktop or mobile versions), companies do not usually stop to think about the UI UX design services process, their customers and needs, but rather focus on developing their service and/or product.

Typically, end users are isolated from the overall process and development of each project, which is why the result is often.

Let us tell you in this post why UX/UI design is important.

We begin by telling you some statistical data, which will surely interest you from now on:

46% of users abandon a website because they are not clear about what the company does.
Airbnb credits its UX design for taking its business from near-failure to being valued at over $10 million.
ESPN revenue increased 35% since redesigning its website.
Computer security software company McAfee has managed to reduce its support calls by 90% as a result of a user interface redesign.

Maybe you are one of those who think (or thought) that designing a website or an application (web or mobile) is about accommodating information and that's it. Well, no, dear reader! This implies professional and detailed work where, as designers, our only mission is to make the end user feel like a fish in water on the platform.

Now, let's get down to business:

What is UX?

In simple words, it is the procedure to improve the overall user experience in terms of interaction in the digital ecosystem. That is, to provide the user of your website or mobile application with a clear path to achieve the objective. For you, that objective is to get your users to generate conversion (fill out forms, call, make a purchase, etc.) For the user, the objective is to easily get what they want, whether it is information, products, etc. Successful UI UX design agency always prioritizes the customer. It is the fundamental skeleton of your project, regardless of your business. In addition, the objective is to design a site or application with all the necessary components and elements to create a genuine "flow" for the user.

What is UI?

User interface (UI) development is the process of creating and optimizing the interaction between a user and a computer, mobile phone or tablet. If UX is the skeleton, UI is the muscular system.

Basically, it focuses on how the app looks and feels to its customers. In today’s era, professional presentation and seamless interaction are everything. A standard user interface can be described as the combination of every screen, page, button, and other visual elements that the user sees while exploring the app.

So why is UI/UX development so important?

It's as simple as saying that if you want to increase your sales and the overall growth of your business, it's non-negotiable to stop implementing an efficient UX/UI design. Why? Because its objective is to provide the best experience to the most important person on your website: your potential client. You can evaluate right now what the current situation of your web design is with these 5 simple questions:

Is my website or app easy to use?
Does the structure make sense?
How do my clients interact with it?
Is it visually appealing?
Can it be displayed well on all devices?

The fact is that there will always be some form of competition for your business. Today, there are endless options and possibilities for everyday consumers to get the products and services they want.

The amount of time in which you capture your users’ attention will depend primarily on how well your UI/UX design performs. This principle is key to gaining the trust and loyalty of your users because, at the end of the day, customer satisfaction is what will make or break the success of your business.

The conclusion here is that UI UX development services has become, without a doubt, a fundamental element for modern and, above all, functional web development. You surely know many visually attractive websites, but when interacting with them we get confused or they are slow, that is, the user experience is sacrificed to have a nice but meaningless website. Achieving the ideal website or application is not easy, in this matter everything advances by leaps and bounds, but having a good foundation is the beginning of a large-scale project that will get better and better, that is why our advice is: look for professionals who really know what they are doing and at Digisap we offer you our experience and services to make that project you have in mind a reality and channel everything to achieve the results you expect.

A hug and see you in the next installment of this broad and exciting topic such as UX/UI design.