The importance of User Experience (UX) in technological software
The world is constantly moving, every day thousands of new technological software are available for practically anyone and on any topic.
A clear, accurate, and succinct interface between the user and the new environment created by the program is crucial to achieving a positive perception, since the success or failure of each one will directly depend on how easily its users can handle it.
It is not enough to focus on design factors such as usability, accessibility, graphic design, usefulness or quality of content. To ensure that the User Experience (UX) in UI UX design agency is pleasant and interesting, emotional aspects must be exploited . the sentimental , to the constitution and dissemination of the brand .
Ensuring that the User Experience (UX) is positive will make users happy and want to use the technological software and all future updates and expansions without limits. If, on the other hand, the experience is not pleasant , a bad image will be created that will make the users of the software flee and never return, who will also be in charge of telling their friends, family and worse, in forums about their bad experience. , on blogs or on any web page that talks about the topic the software deals with.
BASIC STEPS FOR AN EFFICIENT USER EXPERIENCE (UX)
Given the importance of (UX) for the success of a software in the market, it is of utmost importance to apply some simple but effective design stages, such as:
Research Stage: This involves obtaining all the necessary information about the topic in which the software will be developed and about the users who will enjoy it.
Organization Stage: It is the stage in which artistic expression is much more palpable. Here the designer must establish technical, scientific and cultural criteria to organize all the information obtained in the research stage.
Design Stage: It is the phase of the process where design plays a transcendental role, in which the results of the organization stage must be clearly reflected , to which the technical requirements are added so that they are understood by users. and clients.
Testing Stage: This is where the design proposals are checked, which must be done with both clients and users.
USER EXPERIENCE (UX) DESIGN: DON'T STAY THERE
By revolving all aspects of a software company around the user, CRM management will be used, therefore, its processes will benefit, and therefore will be more efficient. Software that has self-explanatory help can save you a significant amount of money on technical support .
By understanding the needs, dreams and aspirations of users as best as possible , you will achieve a (UX) that is not simply functional and easy to use, but will, on the contrary, surprise and delight . all those who dare to try it and even those who have already known the software for some time.
An important aspect of (UX) is usability , which is currently a factor that is taken for granted in any software, which is why smartphone users, for example, are accustomed to applications that are very easy to learn and even simpler to use , therefore, it is the minimum you expect from any other software, whether technological or not. So, what follows is to design software whose User Experience (UX) is a real pleasure, that makes you feel good , that does not fail.
INVESTING IN THE USER EXPERIENCE (UX): ONLY BENEFITS
Although it is true that many times a company is afraid to invest in topics that it does not know well or that it has certain doubts about, such as the case of UI UX design services , there are three great benefits that show that this investment has a high profitability and a return. quite important capital:
Long-term cost reduction: A correct (UX) design will allow the software to be well planned from the beginning, which leads to a reduction in costs during development to fix a problem in the future.
Greater sales: By having a (UX) any possible discomfort of the user in their interaction process is eliminated, which will generate positive comments from them towards their friends, family or work colleagues. Thus growing the sale of software licenses.
High productivity: The (UX) promotes the reduction of unnecessary work and in turn helps to execute the program established for the creation of the software or its update.
USER INTERFACE (UI): THE BEST ALLY OF THE (UX)
It should be considered equally significant, because it is here where the user finds the direct instruments to manipulate the software , it helps him understand its processes, as well as the tools with which he has and that he observes through the screen .
One of the most important (UI) in software design is the graphical interface , because it allows you to interact quickly and intuitively with it through the use of icons.