5 tips to improve the UX of your B2B clients
A responsive and visually appealing design with an easy-to-use interface, and a good search engine, are undoubtedly the foundation of any successful B2B online store. But there's more: discover five practical tips to improve the UI UX design services of your B2B online store.
A successful ecommerce platform for business clients has to take into account that it must satisfy the user experience . Therefore, creating a perfect user experience must meet the needs of the people who decide on the product and those who consider that the budget is right.
Since B2B purchases are mostly decisions made by a group of people, each person's needs must be met for a product to be worth purchasing. While in B2C visual stimulation and a good price make visitors become customers, in B2B it is more about educating buyers and offering a safe and efficient journey to the user.
In a nutshell :
You need to know your buyer personas
A/B testing is the tool to find out what works best
Make sure all security criteria are met
Content is king
Do not revolutionize, better optimize
B2B online stores in the manufacturing industry still often lack thanks to those basic principles. Digital experts should look at this to gain competitive advantages.
Despite knowing exactly what they need to buy, professional buyers often do not place orders the first time they visit the web store. Offering a personalized and authorized version , with quick order templates and a wide range of corresponding products, will increase customer lifetime value. These are practical tips to improve the UX of your B2B online store.
Target your buyers
The easiest way to encourage users to enter and buy from your online store is to make them feel treated in the most personal way possible . Having audience-based navigation, for example, can on the one hand help improve conversion, but only if you ensure that website visitors can quickly identify themselves. Conversion will drop if navigation is complicated and if there is not enough unique or exclusive content to justify a new section.
Let the users decide what works
To find out which UX works best, conduct small tests with trusted clients. Ask them to use different versions of your store and share their feedback with you. Then, conduct A/B tests with a broader audience based on these results.
Content is the most important
User experience is not just about design or coding. The content you provide to your customers is essential, especially when it comes to product information. In B2B, online stores can have educational purposes. It offers exact product information in different ways, since the content is assimilated in multiple ways and by different people. Think about text as well as lists , tables or even videos .
Improve, not revolutionize
Customers like closeness, so be sure to improve based on feedback and don't alienate customers with radical or sudden changes. If you adhere to the great principles that are based on your corporate identity, new visitors will easily gain trust in this new commerce channel.
In short, B2B web stores must perform well for both end users and decision makers during long purchasing cycles. With clear navigation, engaging content, and a simple design, almost all B2C UI UX design agency principles apply to B2B as well. However, product convenience is no longer the deciding factor.