10 UX UI trends that are dominating the market in 2024
The data doesn't lie. Creating a good user interface (UI) can dramatically increase a website's conversion rates by 200%, while optimizing user experience UI UX design services could even boost that rate up to 400%.
For example, one of the key trends is to tell your brand's story instead of showing it. Sounds interesting? The rest of the Top 10 are too!
Check them all out below and tell us if they make sense to you in the comments.
Voice command user interface
Voice user interfaces (VUI) are a great way to add convenience, simplicity, and efficiency to websites and applications. Voice commands can be added that allow users to navigate a website or application or even answer basic questions.
As more and more people become accustomed to interacting with technology through voice commands, it is clear that implementing a VUI can be an advantage for many businesses.
Wide and sophisticated text font (Typography)
Large, eye-catching fonts: that is what today makes content stand out and attract users. Therefore, think about large headers, custom fonts and other typographic elements that will give your website or publications a fresh and modern look.
Optimize design creation speed by using generative AI
Generative AI, which uses machine learning to create unique designs based on user input, is the UI trend we will see in 2024 that will accelerate the design process.
From logo creation to web designs, generative AI can help designers create unique visual elements quickly and efficiently.
Don't forget accessibility, it is fundamental and essential
Today, all countries in Europe are required to apply accessibility standards to a wide range of products and services, such as computers, operating systems, ATMs, smartphones, banking services, e-books and online purchases.
Everything is Figma
One of the major UI UX design agency trends that will emerge in 2024 is the significant migration of users from Adobe XD to Figma. This trend is driven by several factors, including Figma's collaboration features, which allow multiple team members to work on a design simultaneously in real time, as well as its ability to share designs with stakeholders for easy feedback.
Another advantage of Figma over Adobe XD is its browser-based interface, which allows users to access their designs from any device with an Internet connection. This is especially useful for remote and freelance teams that need to work on designs on the go. This feature represents a radical change in the current culture of remote work.
Using card elements in the user interface.
In a sea of new designs, nothing beats the use of the card component. This year, in UI Trends 2024, using more card components is the way to go!
In addition, the designs of the card components help achieve minimalist interfaces. Although they can hold large amounts of content and data, cards are relatively small in size and can conserve valuable space. In addition, its neat design allows you to speed up page loading time and improve overall performance.
Light and Dark Theme Alternatives
If last year the dark mode was unique and undisputed, today the light mode emerges as part of what user customization implies.
Light mode is often used to convey a positive tone, while dark mode is often associated with a more elegant and serious atmosphere. This trend in user interface design is a great way to give users the freedom to choose how they interact with your product. Additionally, it also provides a more pleasant experience for those who may have light sensitivity.
Don't show your brand, tell its story
The challenge for all designers is to maintain the interest of users. That's where storytelling comes into play. In 2024, UI trends will focus on creating experiences that engage users and make them feel part of a story.
This year, you'll want to master the art of using plot and conflict to tell a compelling story about your brand. The great thing about storytelling is that it can be used in so many ways, from onboarding experiences and product tours to landing or homepages.
Implement virtual reality and augmented reality in user interface design
Although still in its infancy, the world of augmented reality (AR) and virtual reality (VR) UI design is growing rapidly. As technology advances and these two areas of UI UX become more popular, expect to see more of them in 2024.
For UI designers, this means they will have to start considering how to deliver an immersive experience in their designs. This means creating fluid and highly interactive interfaces.
From the way we design to what we design
Google Design Platform Director Itai Vonshak shared the two trends in how we build and what we build. He shares that these UX design trends will thrive in 2024 and will shape the way we design things in the future.
In this talk, he talked about revolutionary design-to-code platforms like Figma, Webflow, Wix Editor X, and Anima, which will completely reshape the way UI UX design agency do their work. Recent years have shown us the power of design-to-code platforms, which reduce development time and shorten the distance between designers and developers.
Personalization is another interesting point. Creating custom designs and experiences that adapt to the preferences of each user, especially niche users who need accessible design, is a practice that design teams should follow. Although it is easier to design for the average person, we should think about designing with “you” in mind.