What is UX Design? Learn more about the topic
UX Design literally means User Experience, translating into Portuguese: “User Experience”. This is a strategy with actions that go beyond design, since it guarantees the delivery of the best content in a responsive, entertaining, organized and intuitive way.
UX is on people's lips and you must have heard about it, especially when creating a website or an app. UI UX design services are worked on throughout the user's journey, ensuring good internet navigation, until the moment of purchasing a product or service. To better understand how this strategy works, keep reading!
What is UX Design?
UX (User Experience). It is literally the experience that a person has in relation to a particular product or service. When that person is interested, investigates, asos, comments and buys a certain product/service, they already enjoy the User Experience (UX).
This means that the role of the UX designer is to ensure that every step of the user journey is simple and intuitive.
Have you ever downloaded an app or logged onto a website and ended up giving up because it seemed too complicated to use? Whether because you can't complete a payment, if you encounter a form that is too long or simply because the products are not well informed.
UX Design is the combination of usability, technology, intuition and empathy to ensure that these problems do not harm your brand, guaranteeing peace of mind and ease for those who buy.
Consumer needs must be thought of both practically and emotionally, after all, everything is interconnected and, of course, influences the brand experience. This brand perception is not limited to a single point of contact, but is reflected in all the points of interaction that the person has with your company's platform.
In this way, it is very important that the UX Design professional investigates, performs tests and more tests to collaborate on the growth objectives of your business and impact people in a positive way.
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Pillars of good UX Design
To ensure that your company offers a good user experience, you must put yourself in the consumer's shoes during the construction of the project. We have separated some questions that can guide you in this process:
How will this product help people?
What does it has to do?
What kind of functionality should it have?
What should be left out of the product so as not to unnecessarily complicate its use?
What is relevant or not in this context?
What is the hierarchy of information, that is, what are the most important elements?
What would be the most intuitive way to structure the information?
What triggers can help the user throughout the process?
How to make screens more intuitive for people?
The main focus is to make it easy for the user to use your product. For this, the UX Designer needs to think:
In the needs of this user: what they are looking for in your product, what are the main weak points, etc.;
In the usability of the product, because it is useless to have the best solution for the client if the product does not work or presents many barriers for the user;
In charm and satisfaction, after all, the design must be pleasant and friendly, and offer assertiveness in the solution.
Difference between UX design and UI design
UI Design, or Interface Design, works on prototyping, that is, it creates low and high fidelity versions to validate concepts and perform usability tests of the product.
This means that UI Design works on one of the fronts of UX Design, since UX is more responsible for research and data analysis to ensure a product with high effectiveness.
UI designers are also responsible for developing voice and screen interfaces, thinking about usability and also the appearance of each project.
Difference between UX and CX
It also talks about the difference between the concept of UX (User Experience) and CX (Customer Experience), in which both refer to a person's satisfaction with the brand.
However, while UX is associated with the experience provided by an interactive product (such as applications, systems or interfaces of any nature), CX connects with the customer's broader journey across their touchpoints with the brand ( relationship), with the brand, the purchasing process, service, customer success, etc.).
8 benefits of investing in UX Design
Now that you know what UX Design is and how it works, it's time to learn about some of the many benefits it can offer your brand and, of course, your customers. Verify!
1. Smoother sales process
As we mentioned above, UX aims to improve the usability of a website, for example. When the product has a good UX, it is sold more easily, since it already awakens the user's need and desire. That way, when a seller gets in touch (if necessary), it's much easier to close a deal.
2. Ideal product for the user
UX Design takes responses and validations quickly and strategically, based on extensive research, testing and approvals. In this way, your product offers a much more assertive result that meets your expectations.
3. Deployment time reduction
Let's say your product is an app. With UX practices, you don't have to spend time, effort, and money training new users to use your app, as your interface will be intuitive, making it easy for the user to understand.
4. Reduction in support time and expenses
We continue with the application example. Without good UX practices, any difficulty or barrier that your client encounters in the App will try to contact your support or simply uninstall the program from their device.
To avoid encountering these problems, UX Design manages to create easy-to-use products, with predictions of the main points of doubt, as well as the solution.
5. Avoid cancellations after purchase
We know how much it costs to attract and convert customers, both in time and effort and in money. In order not to waste the acquisition, your company needs to work effectively on communication and service to resolve any situation and keep the user satisfied.
UX can also collaborate in this sector by exploring Product Lead Growth (PLG) strategies, where your product actively acts on user retention and growth through internal hacks.
6. Benefits for your client
When the user is faced with a solution designed for them and finds a proposal that adds value to their daily life, they will surely see advantages in your product. Therefore, delivering a good user experience helps ensure that in your brand's first contacts with the customer, they can already perceive satisfaction and profits.
7. Focus on the user's pain
Because of so much research and testing, the UI UX design agency truly understands the needs and pains of that target audience. Thus, he can design and develop a precise product that solves the problems of these users.
8. Commitment to your brand
The more complete, intuitive and simple the features of your digital products are, the more engaged the user will be with the solution and your brand. This commitment increases trust and space in the life of the client, who, when he likes something, will recommend it to his friends and bring positive points on social networks.