UX Designer: functions, training, job demand and current salary
Surely you have heard of customer centric or user centric, the approach in which the user is the central axis of everything and on which much of the development of digital products is based. Well, part of the credit for whether the product meets the usability demanded by the client belongs to the UI UX Design services .
The UX Designer is responsible for ensuring that the user interacts correctly with the digital product. Learn how a UX designer works and what training is required.
What is a UX Designer?
A UX Designer is the professional who manages the user experience of a digital product. Its objective is that the user's interaction with the product is simple and intuitive, thus achieving a good relationship with the brand.
UI Design and UX Design
Although they are disciplines that go hand in hand, there are differences between UX Design and UI Design . As we have just seen, UX Design focuses on satisfying the needs of users by providing them with the best experience , while UI Design refers to the design of the user interface , that is, the visual appearance offered by a program, an app. or a website. Therefore, UX and UI are complementary.
Functions of a UX Designer
The UX designer performs numerous tasks to ensure that the user obtains the best possible experience, and they are the ones who give meaning to the digital product. Some of the functions of the UX Designer that we can highlight are:
Define the type of user the product is aimed at.
Investigate and analyze the interaction model.
Identify behavioral patterns and establish improvements based on them.
Collaborate with the content and development team.
Combine UX strategy and development with the work of the UI department.
Generate a solid link between the product and the user.
Tools of a UX designer
To ensure that their work is successful and to be able to fulfill the functions expected of the UX Designer, this professional must have a series of tools at their disposal to help them in their work. Although it would be difficult to name them all, among the essential ones are:
Sketch: it is the most used and the best valued for how complete it is.
UserTesting: its strong point is that you can see real user comments and see how they interact.
Figma: ideal for creating prototypes, it stands out for its collaborative nature.
Framer X: designed for the most expert UX developers and designers due to its greater complexity.
Adobe XD : It is the perfect program for people who regularly use others in the Adobe family.
How to be a UX designer
To be a UX designer, you must bring together a series of technical skills with others that are specific to your character, as well as knowledge that can be acquired with appropriate training. Below, we detail each of them.
What to study to be a UX designer?
If you want to dedicate yourself to UX design you must opt for specific training in the area. It can be a course, a bootcamp or a postgraduate degree such as the Master's Degree in User Experience Design or the Master's Degree in Research in User Experience, both from UNIR. With them you will learn research techniques for use and consumption patterns, you will learn new technologies for customer acquisition and loyalty. You will be able to create products and services that are agile, intuitive, easy and designed to meet the real needs of users.
If, on the other hand, you are at an earlier stage and are looking for training to work in the area of development and design, you may be interested in taking a look at our DAW or DAM training, where you will learn how to develop a website or an application mobile and you will begin to work on notions about UX that you can apply to them.
Technical skills
Some of the technical skills that a good UX Designer must possess are:
Constant research on users and their way of interacting.
If you know programming , it will be a little easier for you.
Basic design knowledge.
Psychological skills to understand the user.
Soft Skills
If we talk about what are known as soft skills, those of the UX designer include:
Analysis capacity , details matter when evaluating each part of the work.
Have business vision and be able to analyze and interpret the most important KPIs.
Teamwork, since he alone will not be able to solve big problems.
Being curious helps you with your daily tasks.
Empathy to think like any type of user.
Good communication , both for interaction with the team and for reporting results and reports, is essential.
What companies are looking for UX designers?
The user experience is increasingly valued. For this reason, all companies that work creating digital products, whether a program, an application, software or a website, need to hire a UI UX Design agency now. The demand for this professional profile has increased considerably in recent years and it is expected that the curve will continue to rise and that it will remain one of the professions with the most opportunities.