How a web developer works with a UX/UI designer
Creating a website, as you might imagine, is no piece of cake (to be honest, we've never understood that expression). Programming and design must merge together to generate a quality product for the user. With this challenge, the web developer and the UI UX design services work in collaboration. Do you want to know how? We'll explain!
The web developer, focused on architecture
We are dealing with a professional who is in charge of creating websites (wow, what a surprise!). His job consists of designing and developing the pages, from their initial conception to their final implementation. He is responsible for the programming and launching of applications, as well as the integration of technologies and services.
As you can imagine, you must have certain technical skills , including knowledge of programming languages, such as HTML, Python, and JavaScript, among others. You must also know how to navigate between databases and servers, but also know the latest trends and technologies to generate modern and up-to-date proposals.
It is essential to always collaborate with other specialists. These include UX/UI designers and digital marketing specialists . This way, they can make their creations attractive and correct, but also functional and intuitive for the target audience.
The UX/UI designer, more focused on the experience
Have you heard of user experience? And user experience ? Actually, both concepts are the same, but in Spanish and English. It was a trap to see if you were paying attention. This professional is more based on creating a website that the user likes when they enter, that is, that captures their attention.
There are several key factors that play a role in this, such as the page's interface or the range of colors. The same applies to dynamism, since the site must transmit vibration. The aim is to create a satisfactory feeling that invites a purchase or, at the very least, to stay on the platform for longer.
Another of its purposes is to make digital products useful, usable, and appealing to the target audience. It must carry out prototypes and visual concepts on a regular basis. It also focuses on navigation structure, visual hierarchy, typography, color, icons, and buttons.
How do web developers and UX/UI designers work?
These two figures, as you can see, share a workspace and, in most cases, goals. As a result, many people don't know how they could collaborate. But we know that won't happen to you. Why are we so sure? Simply because we are going to explain every point that justifies their relationship.
Capturing (and understanding) the target audience
To design a website tailored to the client's expectations , it is important that both parties know how to establish proper empathy. It could be defined as the ability to understand and feel the emotions and needs of another person. It is essential for a platform to be useful and attractive.
When we take this to the level we are dealing with, it means that these professionals must anticipate the needs, expectations and behaviors of users. This allows them, in turn, to launch digital spaces that satisfy these needs effectively. In this sense, they must know how the page is interacted with at all times and in all its sections.
Constant generation of ideas
The process of launching proposals for the website is a key aspect in the joint work of these two figures . Both professionals must collaborate to establish innovative and effective design goals. The result is an attractive and functional concept that serves for the main page and is the basis for social networks.
It also involves taking into account both the aesthetics and the functionality of the platform. To do this, it is crucial to define the objectives and values of the organization or company. They must be aware of current trends to gain competitiveness and make the company stand out in the sector. This is the reason why these jobs are so in demand today.
Constant evaluation of the web
Can you imagine that their work ends when they deliver the website to the client? Not at all, since they continue to collaborate to test it periodically (tirelessly, we would say). The key is to carry out evaluations to determine whether the user's expectations and purposes are being met.
Tests are usually divided into several categories , such as usability, compatibility and functionality. There is a fourth one, which corresponds to security and for which they need an auditor specialized in this field. As you can see, we would need to continue adding professions if we want to tell you about all that online platforms have made possible .
Programming vs. no-code
Do you need to know programming to develop or design a website? The answer cannot be definitive in either case, but it is true that both professionals have certain knowledge. With the arrival of the no-code revolution , it is now easier to create an attractive product without having to use complex languages.
But you should also know that this is not always possible (try putting a video in the background of your page, so you can see). There are many tasks that require basic coding skills. These two figures support UI UX design services each other if you are not experts in this discipline, but it is true that they do have specific training.