Elevate User Experiences: 2024 UI/UX Design Services Unveiled
User experience or UI UX Design services is the ease with which we move around a certain website. If the navigation is fluid and attractive, the user will spend more time on the interface, which will help us position ourselves on Google, but it will also help to meet their needs as a customer, even getting them to recommend us to more people.
But it is not enough to build a website thinking about the user experience, we also have to be up to date with trends , which change and evolve in the same way as the needs of our clients.
To prevent whoever enters your website from leaving after a few seconds, you must take into account some basic factors such as having an adequate loading speed , since no one likes to wait longer than necessary for a website to load, or minimizing errors. 404 , which frustrates online visitors. These are some examples of basic elements to take into account when creating a user interface.
Index
New UX design trends 2021
#1 Augmented reality (AR & VR)
#2 Voice user interface
#3 UX Writing
#4 Micro-Interactions
#5 AI & Automations & Machine Learning
#6 Minimalist design
#7 Mobile first
#8 Ethical design
#9 Realistic 3D Elements and Unique and Absurd 2D Illustrations
#10 Typography
The future of UX
Conclusion
New UX design trends 2021
We list the following design trends and explain them very briefly
In addition to the basic elements, to refine the user experience on our website, we must take into account the strategies that work best at all times.
#1 Augmented reality (AR & VR)
Augmented reality ( AR) is no longer limited to games. It has spread to other sectors such as online stores, education or travel agencies.
It is a trend that is gaining popularity and presence on all types of devices and themes. This tool offers immersive experiences for users and helps connect very well with the public , improving its usability and memory.
#2 Voice user interface
This trend has been with us for some time now and everything seems to indicate that voice assistants like Siri or Alexa will stay with us.
Users can interact with the interface, while carrying out actions in their daily lives such as cooking, driving or working. In addition to improving the user experience, they are a very helpful option for people with accessibility problems.
#3 UX Writing
Just as important as taking care of the design is taking care of the content . If we do not do so, we will transmit an impersonal, cold and not very credible tone that does not benefit us at all when it comes to connecting with our clients.
It is not about saying more, but about saying more with less and building a pleasant user experience , also with words, through shorter messages and direct headlines that help users know where they are and how you can help them.
#4 Micro-Interactions
Microinteractions are actions such as “ like ” or “ Retweet ” that are carried out through a click.
They favor the interaction between user and application, making it more attractive. The ideal is for these small interactions to be differentiating and have animations, sounds or colors that make them more dynamic and encourage tactile satisfaction, increasing the arrival of potential users and promoting a careful and current image.
#5 AI, Automations & Machine Learning
Curiosity and the use of emotions are encouraging users to spend more time on Apps and websites .
To achieve this effect, almost all development processes are applying elements of machine learning and artificial intelligence at their core . The user interface becomes easier to use and with a greater degree of customization, as is the case with Netflix or Spotify.
#6 Minimalist design
We live surrounded by pop-ups, spam, notifications, and smartphones full of notifications. Users are saturated with information and therefore, there is a current preference for simpler and more organized designs.
UI UX design agency chooses colors , proportions and compositions to create aesthetic and orderly experiences that facilitate usability. Highlighting the best qualities of a product and transmitting the correct emotions becomes the priority and the offer ceases to be important.
#7 Mobile first
Almost half of internet queries come from mobile phones and the figure is increasing. We use our phones to find the nearest ATM, buy movie tickets or book our next vacation.
That is why it is very important that the web design looks good not only on the desktop version. Responsive design has become a significant UX trend and is a great way to improve customer interaction.
#8 Ethical design
Today's consumer is much more aware. He cares about the ethics of the products he consumes, but also the way a company sells.
UX focuses on showing the ethics of a brand , showing, for example, how products are manufactured or services are provided.
Nowadays, one of the first things that the most conscious users want to know is not necessarily the price, but the brand values.
#9 Realistic 3D Elements and Unique and Absurd 2D Illustrations
Visual elements are still important, but they are becoming less generic, more elegant and sophisticated .
3D graphics and animations bring the core objects of web pages and apps to life , making it easy for users to quickly understand concepts.
UX specialists integrate these elements to capture interest and infuse brand personality. Complex animations make an interface even more irresistible . They expand the boundaries between real life and digital experience and are less difficult to integrate than virtual or augmented reality.
#10 Typography
Typography helps to give hierarchy to information and give it a more visual meaning . Apart from the usability aspect, this trend gives a more modern touch.
In 2021, typography takes center stage and becomes another element of the design itself , with spectacular large fonts or fonts that occupy a predominant position on the web, giving a fresh appearance to the websites that implement this resource.
The future of UX
As we know, the COVID-19 pandemic has affected many sectors, especially services. These businesses have had to look for new channels and solutions to reach their audiences and stay afloat.
One of the tools they have come across is UI UX design services, which helps them connect with the user and allows them to differentiate themselves from the competition, providing much more intuitive accessibility.
Conclusion
UX trends 2021 respond to a change in the way users relate to the online world. They are no longer focused so much on offers, but are looking for something different and with which they can connect on a more personal level.
Depending on our type of user, we should implement some trends and not others, to achieve better results and brand image. Only by taking this into account will you be able to achieve a truly attractive design and experience .