Complete guide on what UX/UI design is
There are professional profiles that have appeared only a few years ago and have become established due to their relevance in an increasingly digital world. One of them is that of UI UX design services , a figure that is becoming increasingly important. If you want to know a little more about this profession, in this article we will cover the essentials about UX/UI design: what it is, what benefits it brings and what is the ideal profile to work in it.
What is meant by UX/UI design?
When we talk about UX/UI design, we are actually referring to two different types of design: UX design and UI design, which refer to user experience and user interface . But, although these two profiles are different, they are closely related and there are companies that particularly value professionals who combine the knowledge and qualities of both. To better understand both concepts, it is best to discuss them separately.
What is UX design?
Users who visit websites and apps are looking for interfaces that are attractive, easy to use and informative. And this applies to all types of users, from those looking for an entertaining read to those looking to make a purchase. If the sites they visit do not offer them any of these, they will not return to them and, consequently, those sites will not be profitable.
UX design takes into account the user's point of view at each and every stage in which they are in contact with the website: the first impression, the way navigation flows and the final moments when they leave the page. Thanks to this, they can offer a much better experience, and users will reward the efforts by staying longer, returning to use it frequently, etc.
What do UX designers do?
UX designers are professionals whose tasks focus on improving the user experience when they visit a company's website from a computer or mobile phone. To achieve this, they must take into account aspects such as graphic design or the ease of navigation through the different sections of the page.
Investigate
One of the main tasks for this type of designer is to research the methods that can work for each of the companies they work for. The needs and demands of clients can vary greatly and they have to try out different designs to see which one best fits and, from there, begin to develop it. For the first ideas, you can start by gathering information about the content that should appear on the page, the brand image you want to project and the target audience. Once you have this data, UX designers have enough information to make their first proposals.
Testing
Once the interface designs have been chosen, testing must begin. First, internally, and then with users who can test the functionalities and provide different, objective points of view on what works best and what needs more work.
Structure
In this part of their work, designers seek to give the website a more consistent form, prioritizing the most important sections according to the tastes and interests of their client and taking into account the opinions gathered after testing by users.
Implement the latest changes
Contact with clients is ongoing, but once testing and structuring have been completed, it is time to look for the final design and wait for the final comments from the parties involved. Here, one of the main tasks of designers is to keep an eye on the objectives set so that the final design meets all the original expectations and manages to provide a user experience that makes a difference.
What is UI design?
UI design is a subcategory of UX design, which focuses on the user's interaction with the website or application they are visiting. In other words, it is the part of the design that tries to make the user interact with the website as much as possible.
What do UI designers do?
These designers are responsible for improving the user interface and, above all, making it functional. Among the tasks they usually carry out, we find those listed below.
Contact each of the parties
UI designers are in constant contact with web developers, UX designers, and ultimately, clients. They are responsible for condensing all the information received and translating it into a final design that satisfies client requests and gets users to the point of consumption. It is essential that these designers have great communication skills, since they must not only receive the information provided by the parties, but must also transmit their own impressions and concerns in order to achieve the goal.
Develop a coherent design
User interface designers have the main objective of creating an attractive and functional design that improves the interaction between the client and the user. But this is not enough. The appearance of the website has to be consistent with the image of the brand it represents and with the target audience it is aimed at. In this way, users will identify more with it and will navigate more comfortably.
Testing the functionality
This is not only the most important part of a UI UX design agency job, but it is also the most frequent. They check every part of the design they have developed several times. Each of the elements they add influences the user's browsing experience, and they must achieve maximum optimization and be sure that everything works before finalizing the design.
What skills are useful for working in UX/UI design?
UX/UI designers have specific responsibilities and tasks. For this reason, in addition to high-level training in their field, there are other skills that are very useful in their day-to-day work. Below, we review some of them.
Knowledge of the sector
The web design sector is a constantly evolving field, which is not only dependent on technical advances, but is also influenced by fashions and changing user tastes. Every so often, new tools, new methods and new trends appear that can change the way these professionals work.
Technical skills
To design web pages, you need to have a thorough knowledge of the most common computer environments and be able to use design and programming programs and applications. This knowledge is useful not only for carrying out the designs, but also for evaluating from the beginning the original state of the website, if any, and the resources that may be necessary to achieve the objectives set. In addition, all the technical skills you possess are of great help when it comes to learning new programs and applications that will be useful for other projects in the future.
Creative and design skills
Creating attractive and functional interface designs requires a good dose of creativity. Add to this design knowledge such as textures, colors, fonts and other visual elements and you can achieve high-quality results that meet those conversion goals that customers value so much.
Attention to detail
In projects that involve multiple professional profiles and in which revisions and modifications requested by different parties are necessary, details can make a big difference between success and failure. Even more so when there is a creative and design component, as is the case with user interfaces. We are not only referring to small aesthetic or technical details, but also to paying attention to the nuances that give a project a personality or characteristic objectives.
Other interesting skills for UX/UI designers
In addition to these very important skills, there are other skills that can help in day-to-day life and in relationships with other participants in the project. We are talking about skills that help to work as a team , to maintain good communication flows , to resolve unforeseen situations and, in general, to plan tasks to complete them within the available deadlines.
In conclusion, if you are interested in working in UI UX development services , you are in luck because it is a job sector with high demand and very interesting future prospects. We wish you the best of luck.