7 UX Design trends for the coming years
The digital market is constantly growing, with the launch of new products, services and applications that aim to satisfy the demand of increasingly connected consumers.
Gone are the days when designers only cared about the visual aspect. Today, design has evolved in countless ways, and one of them is the emergence of UI UX design services. The term “user experience” is increasingly trendy, as is the career of the user experience designer, who creates and designs valuable experiences.
The UX design trends for the coming years show that professionals and companies in the sector must prepare for transformations, both technological and in the behaviors of the analyzed audience. With this article, we will seek to understand a little more about this rapidly growing market, following the latest advances and trends in UX Design.
First of all, it is worth remembering what UX design is, a relevant area in the large players in the market, and especially in startups , which regularly hire digital professionals.
What is UX design ? _
Today, we live in the experience economy, in which people have developed, from countless experiences with companies and products, a greater critical sense regarding what they use and consume. Nowadays, consumers look for services and products that satisfy their real needs and, at the same time, attract and engage.
UX design is the area dedicated to creating products and services that offer a harmonious relationship with the user, from the appearance and functionality of an application, website, e-commerce, among other digital solutions. UX trends for the coming years will further refine the techniques necessary to ensure that the user experience is always as satisfactory as possible.
All products and services can have UX design concepts, and this influences the purchase decision, but also the quality of the customer's interaction with the brand, even increasing the possibilities of recommendation and loyalty.
Find out what the 7 main UX Design trends are for the coming year
Personalization
With segmentation possibilities, it is now possible to personalize experiences and campaigns for different audiences and profiles. Thus, UX designers must know each target audience, conduct segmented research, and offer an excellent experience to users.
A good example is using the enormous amount of data that is collected daily, transforming it into personalized recommendations, always respecting data protection regulations. This can be done using models based on artificial intelligence and machine learning as inspiration to recommend content and options that are closer to each person's preferences.
Minimalism
"Less is more" is probably the best-known motto of the minimalist movement. Design professionals point out the importance of minimalist solutions among UX trends. The ideal is to reduce the visual elements as much as possible so that the end user can enjoy them, without being bombarded by icons, message boxes and information.
Minimalist UX design aims to simplify people's lives with its new solutions in digital products and services. To create a minimalist design, professionals can focus on excluding unnecessary pop-ups and reducing information that is not useful.
Well-executed minimalism creates a positive emotional experience, reduces information overload, and users tend to respond better to interfaces. To do this, the recommendation is to use tools that optimize people's time and make apps and digital products faster and more precise, with the use of contextualized functions and standardized systems that adapt to the user.
Artificial Intelligence (AI)
Artificial intelligence is the buzzword. Today, many companies have already developed design tools integrated with artificial intelligence to create attractive websites. Some AI web design platforms, for example, are Adobe, Wix, and Firedrop. All of these platforms work with the design principles of artificial intelligence.
The most important concept of web design is user experience. To effectively execute UX trends for the near future, it is recommended that designers be aware of the integration of Artificial Intelligence in design projects. In UX trends, this feature will be used to offer an increasingly personalized experience to customers.
With the help of AI, customer-focused and tailored websites can be created. A popular example of AI integration into websites is Amazon. Through AI, the website displays a list of potential products that customers may need. The more the user uses the digital product/service and provides their data, the greater the possibility of personalization with AI. Netflix and Spotify are two excellent references.
Mobile- First Design
UI UX design services trends point to responsive, mobile-friendly websites that adapt to mobile devices. Google itself has announced algorithm updates that favor mobile-friendly platforms.
In the coming years, it is estimated that more than 95% of searches will be performed by users on smartphones. This means that UX designers must focus on mobile-first , developing solutions designed for mobile devices. In practice, professionals must gain value when it comes to UX design for applications and mobiles, in order to offer more responsive, attractive and feature-rich interfaces.
Illustrations
Illustrations have been gaining more and more popularity in web design in recent years . Although they are not new, they are expected to grow as a trend, for example, in onboarding design. That's because many users may not feel attracted to reading some screens and that's where animations come in, occupying those spaces and conveying information in a quick, assertive and personalized way.
Illustrations allow web designers to use their imagination and bring creativity to their creations. By offering countless stylistic possibilities, these images allow you to create a deeper connection with the user. They can be used as a central element of a site, or as decorative background elements.
Animated wallpapers
Video elements used to be a concern, as they were slow to load and consumed limited mobile data; However, more powerful hardware and imaging features mean that videos can now be used anywhere. Video content has invaded our screens and is increasingly located at the bottom of websites.
Today, video is no longer used only to entertain the user or diversify the content of a website, but its objective is to provide visually relevant information to users who prefer visual content, rather than written content.
Microinteractions
These are the small details that often go unnoticed and can often contribute significantly to the user experience. One of the UX trends is microinteractions , which make the user experience much more real. For example, a microinteraction is when you sign up and when you enter your password, you see a text field constantly updating to represent the strength of your password.
By typing, the user initiates the microinteraction, which in turn continues while new data is inserted, modifying what is being displayed according to what is inserted. To integrate this technology, you can, for example, create various user menu items, such as splash screens, visual cues, guides, icons, and motion buttons. By the way, movement is essential to apply this design trend.
These are some of the top UX design trends for the coming years. UI UX design services has the potential to improve the user experience, but before making any decisions about which UX design solutions to adopt, know your audience well and offer them what best optimizes their journey.